In fact, if you looked at the most popular blogs in topics such as marketing, technology, or business – some of the hottest niches in the blogosphere – you‘d see an overwhelming majority using images in their posts.
In a landscape where everyday marks a cutthroat battle for attention, images are becoming as essential as text to professional bloggers, web publishers and businesses alike.
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If you take a look at a handful of the most popular blogs on the web, you’ll notice a few things they have in common. 1. The writers are passionate, and knowledgable about specific niches. 2. As a result, the writing is compelling. 3. They use images in their posts. Why? Because:
Images are a signal to visitors that a site’s material is premium. Strategic imagery helps bloggers build their brand. Images are mood setters. Learn more about why images are vital to modern blogs at ShutterStock.
Strategic imagery helps bloggers build their brand
A blogger can consistently use imagery associated with their niche to create something that text alone cannot – a visual association tagged to their brand. Users will form a positive association not just with the blogger behind the site, but come to expect a complementary look and feel accompanying the posts. Giving visitors even one more good reason to come back to a blog is worth the effort, as the landscape is ultra-competitive. |
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